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Teardown | Cazoo - Online Car Retailer
In under 3 years, Cazoo built a leading online car dealership that was valued at over $8 Billion at its peak
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Founded in 2018 and headquartered in London, Cazoo is an online car retailer that makes it convenient to buy used cars online. Customers can have their selection delivered to their doorstep in as little as 72 hours, with a 7-day money-back guarantee.
Currently, the company operates in 5 large markets across Europe, including the UK, Germany, France, Italy, and Spain.
Business Overview and Products
Modeled on the likes of Beepi or Vroom in the US, Cazoo has developed an efficient app-based method to buy used cars online. The online platform allows customers to simply browse and select from their vast catalog of used cars and get access to financing.
Cazoo also offers a subscription service that allows consumers to lease cars. Recently it expanded ancillary services via service plans and added the option of buying used cars directly from other consumers.
How It Works
Originally, Cazoo bought and owned every used car that it sold online. These cars are reconditioned and then offered for sale on its online portal. Interested buyers can view 360-degree quality images of the car on its portal and access details of features and history of each vehicle. They may sample the car by using it for up to 7 days and can return it for free in case of dissatisfaction.
The company enables customers to have the entire transaction process online, with the option to get instant financing or offers for any part exchange. Once an order is placed, the car is home-delivered to the buyer in a 2-hour delivery slot within a few days. Buyers also get a 90-day warranty and roadside assistance upon making the purchase. In France and Germany, every Cazoo car has a full 7-day money-back guarantee and a 12-month warranty.
Business Model and Pricing
Cazoo uses a fully-integrated digital business model. The entire car-buying process is online and prices are fixed, which leaves no room for haggling. Most cars listed on the website are a maximum of 6 years old and prices start from £4,200. Upon selection, the car is delivered without delivery charges within 72 hours. In FY‘21, the company made a Retail Gross Profit per Unit in the UK of £450 ($620), up from £229 ($315) in FY’20.
While Cazoo does not charge buyers for any consumer credit services, if the buyer and lender do get into a financing agreement, Cazoo receives a payment or benefit from the lender for facilitating the process. This compensation varies according to the lender and the product type and is based on a fixed fee or percentage of the amount borrowed by the buyer. The compensation does not impact the rates offered to the buyer.
In FY2020, Cazoo earned $221M in revenues while suffering a loss of $135M in the same span.
In FY2021, the company sold over 49,500 total cars which was a 230% Y-o-Y growth. Group revenues experienced a 300% Y-o-Y growth, rising to £665M ($916M). Retail Gross Profit per Unit in the UK rose from £229 ($315) to £450 ($620). By the end of 2021, Cazoo had sold 45,000+ cars since its launch in the UK less than 2 years ago, while its team grew to 3,800+ across UK, France, Germany, Spain & Portugal.
Throughout 2021, Cazoo has made significant strides in its operations. The company grew its reconditioning capabilities by taking it fully in-house in the UK. In February 2021, it was operating out of just 1 reconditioning site, but during the year Cazoo grew to 11 reconditioning sites with an output capacity of 250,000 units/year. The team at Cazoo grew to 4,000+ employees as well
As of February 2022, Cazoo is a leader in consumer car subscriptions in the European market and has around 10,000 active subscribers. It plans on selling over 100,000 retail units in 2022, with a goal to earn up to £2B ($2.7B) in revenues through a Y-o-Y growth of 200%.
Founder(s) & Team
Alex Chesterman: Founder and CEO. Prior to Cazoo, he founded numerous internet ventures including Zoopla (which went public and was then acquired for £2.2B).
History and Evolution
Cazoo was founded in 2018 by serial entrepreneur Alex Chesterman. In the very first 3 months of commercial operations, Cazoo logged £20M ($25.6M) in sales and reached a valuation of about $220M by September 2019. In March 2020, when the first wave of coronavirus was spreading, Cazoo managed to raise $116M in funding which was used to expand its business. At a time when businesses and in-person sales were slowing down, this round signaled investor trust in the business model of Cazoo.
In June 2020, Cazoo reached unicorn status with a valuation of over $1B, and became one of the fastest-growing British businesses to enter the unicorn club. Nearly 3 months later, by October 2020, Cazoo doubled its valuation to over $2.5B after an all-equity round.
In August 2021, Cazoo completed a reverse merger with a SPAC raising $1B in the process. This brought the company to a valuation of $8B and enabled Cazoo to launch its services in France and Germany as well as expand its car-subscription business.
Cazoo kicked 2022 off with the acquisition of Italian brand Brumbrum, a used vehicle marketplace that had raised over $177M. Following this in February, Cazoo raised $630M to support its expansion across the UK and Europe. Combined with the company’s strong liquidity position, this amount will help Cazoo execute its multi-year strategy and expedite its European expansion.
Founder Alex Chesterman has previously founded other popular startups, such as LoveFilm and Zoopla. He owned a 23.4% stake in Cazoo when it went public.
In June 2020, Cazoo announced it would be the new shirt sponsor of Everton, the Premier League Football club.
In 2020, a source stated there were 8M used car transactions across the UK per year.
In 2021, Europe was stated to have a car market of $690B for used cars.
Cazoo achieved a valuation of $8B in 2021, while British competitors like Pendragon had a stock market value of $366M and Lookers had a market capitalization of $357M. This is after both Pendragon and Lookers sold around 40K cars in 2020 alone, which would be double the size of Cazoo’s sales.
In a February 2022 source, the combined car market of the UK and EU has been revealed to be £475B+ ($644.9B). It has a very low digital penetration and lags behind other retail sectors. The total addressable market in the 5 regions Cazoo operates in (UK, Germany, France, Italy, Spain) is £300B+ or $407B.
Suggested Next Reads
Cazoo review UK: is this the cheapest way to buy a used car? (LoveMoney, August ‘21)
How does Cazoo work? (ncrypted, November ‘21)
Cazoo Raises $630 Million From Investor Group Led by Viking Global Investors to Support Continued Growth and Expansion in the UK and EU (Cazoo Investor Relations, February ‘22)